The difficulty for many clinical researchers, however, is determining the appropriate use, particularly for patient recruitment. A complex set of variables contribute to social media feasibility, which creates frustration and confusion for many.
Regular readers of this blog know I’ve written quite a bit about these variables. But social media feasibility really needs a more lengthy discussion than what is appropriate for a blog format.
For this reason, I wrote a longer article on social media feasibility for patient recruitment. It was recently published in International Clinical Trials. This article is a far more comprehensive and cohesive discussion than what you’ve seen on the blog.
In essence, the article describes a social media feasibility model consisting of a 3-part systematic framework. I tried to maintain a balance between being specific enough as to be actionable and general enough to be widely applicable.Here’s what you will learn in the article:
- Why now, more than ever, is the time for clinical researchers to take notice of social media
- The three big social media challenges you need to be aware of
- What makes social media more unique (and powerful) than other mediums
- Why you must do a thorough feasibility assessment before using social media in clinical trials
- A 3-part social media feasibility framework for clinical trials (that will help you avoid frustration and create a foundation for success)
- Graphics to help you make sense of the feasibility model
International Clinical Trials is a subscription publication. But they have graciously provided me with a link where everyone can view the article for free.
Here it is: