A Social Media Feasibility Model for Patient Recruitment

When used appropriately, social media has great potential for clinical trials.

The difficulty for many clinical researchers, however, is determining the appropriate use, particularly for patient recruitment. A complex set of variables contribute to social media feasibility, which creates frustration and confusion for many.

Regular readers of this blog know I’ve written quite a bit about these variables. But social media feasibility really needs a more lengthy discussion than what is appropriate for a blog format.

For this reason, I wrote a longer article on social media feasibility for patient recruitment. It was recently published in International Clinical Trials. This article is a far more comprehensive and cohesive discussion than what you’ve seen on the blog.

In essence, the article describes a social media feasibility model consisting of a 3-part systematic framework. I tried to maintain a balance between being specific enough as to be actionable and general enough to be widely applicable.

Here’s what you will learn in the article:

• Why now, more than ever, is the time for clinical researchers to take notice of social media
• The three big social media challenges you need to be aware of
• What makes social media more unique (and powerful) than other mediums
• Why you must do a thorough feasibility assessment before using social media in clinical trials
• A 3-part social media feasibility framework for clinical trials (that will help you avoid frustration and create a foundation for success)
• Graphics to help you make sense of the feasibility model

International Clinical Trials is a subscription publication. But they have graciously provided me with a link where everyone can view the article for free.

Here it is:

Social Media Feasibility for Patient Recruitment

Rebar Interactive can help you with feasibility, as well as other social media services. We provide a variety of other digital marketing services for clinical trials as well.