The 6 Best Rebar Interactive Blog Posts of 2012

What a great year it has been! In 2012, far more so than 2011, I have noticed increasing industry openness to clinical trial innovation. This new industry sentiment is one that I find very exciting.

However, (true) innovation is about more than sentiment or talk. Ultimately, innovation requires action.

It’s about trying new things. It’s about hard choices. It’s about embracing calculated risk. And, sometimes, it is about failure.

The year 2012 delivered on that front as well. A few examples of note spring to mind:

• TransCelerate BioPharma, a collaboritive non-profit of 10 major biopharma companies
• A global cross-pharmaceutical investigator databank
• Pfizer’s virtual/remote clinical trial (and its willingness to discuss the challenges)

I wrote about some of these developments, including the Pfizer remote trial. I also, in keeping with the focus of this company, wrote about digital marketing and patient recruitment in clinical trials. The list that follows is the most popular of these blog posts.

But before getting to that, I just want to say thank you for another great year. I appreciate your support of Rebar Interactive and this blog. Please let me know how we can provide additional value to the clinical trial community in 2013 (and beyond).

And now here are the top 6 Rebar Interactive blog posts of 2012:

1. Electronic Informed Consent: Possibilities, Benefits, and Challenges and Electronic Informed Consent: Types and Technologies – 2-part series introducing clinical trial professionals to electronic informed consent
2. Is Pfizer’s Virtual Clinical Trial a Failure? – Discussion of Pfizer’s troubles with its virtual clinical trial, as well as an analysis of why Pfizer encountered these challenges
3. Digital Marketing for Patient Recruitment: 4 Benefits and 3 Challenges – High level overview of digital marketing and patient recruitment, why you need to consider it, and what you need to watch out for
4. A Social Media Feasibility Model for Patient Recruitment – Thorough article describing a framework for determining if social media is a viable patient recruitment option for your clinical trial
5. Social Media and Patient Recruitment: Time for New Optimism? – Analysis of recent social media data, which is suggestive of a newly favorable environment for social media use in patient recruitment
6. Social Media for Patient Recruitment: 3 Major Options – High-level introduction to 3 major options you have if considering social media for clinical trial patient recruitment

Best wishes in the new year!