Welcome attendees of SoCRA’s workshop Harnessing Social Media to Advance Clinical Research!
I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.)
This list was created specifically to be of use to research sites on a budget. At the time that it was created, all resources below were free or had a free plan available.
If you have any feedback on my talk or how I can improve this list of resources, please don’t hesitate to get in touch. Feel free to get in touch about other things as well. I always enjoy hearing from research sites and discussing your challenges, how you are using social media, etc. Email me at [email protected] or connect with me on Linkedin and Twitter.
Without further ado, check out the links below, which will be of use to you on your Facebook journey.
The Facebook platform is always changing. The following resources will help you stay up to date on these changes, so that you can continually improve your Facebook Page.
Resources from Facebook
Facebook regularly updates several pages that are useful for businesses and marketers.
Facebook Marketing Page
Facebook Studio Page
Facebook Business Page
Facebook Help Page
Resources from 3rd Parties
These blogs, which are devoted to everything Facebook, provide a useful outside perspective on Facebook news and platform updates.
Facebook Ideas, Inspiration, & Research
The Mayo Clinic maintains a list of healthcare organizations that are actively using social media. This list is a great place to go for inspiration on improving your Facebook Page, as well as other social media accounts.
Mayo Clinic Healthcare Social Media List
Facebook Page Management Tools
The following links are a sampling of many 3rd party Facebook Page management tools that are available.
Pagemodo – A variety of management tools, including cover photos, custom tabs, and scheduled posts.
Wix – Facebook Pages website templates
Shortstack – Facebook apps
Social Bakers – A variety of Facebook Page management tools
Facebook Post Management Tools
A variety of 3rd party tools can also help with post management for Facebook pages.
Hootsuite – One of the most popular social media management tools, which allows you to post to various social media accounts (including Facebook) from one dashboard
Bottlenose – A lesser known social media management dashboard
PostPlanner – This management tool focuses only on Facebook
Facebook Analytics Tools
Should you decide to branch out of Facebook Insights, here are some tools to consider. All four of these paid Facebook analytics tools provide access to free reports.
Facebook Page Barometer
Content Creation & Curation
These tools will help you be an efficient and effective content creator and curator.
Images are great for engaging people in your Facebook posts. However, image content can be time consuming to create, particularly if you are not a designer. These tools help you to come up with image content quickly.
List of Photo Editing Smart Phone Apps
This blog post has a list of websites that can help keep your written posts free of jargon and complexity.
List of Online Readability Tests
Clinical Trials Education
These websites are a great source to find clinical trial educational materials for your Facebook Page.
ClinicalTrials.gov Background Information
NIH Clinical Trials and You
Medline Plus Clinical Trials
FDA Patient Network
General Health and Disease-Specific Education
Don’t limit your health-related content to clinical trials however. Use these websites to find other health related content of interest to your fans.
NIH Health Information
NIH News in Health
NIH Research Matters
NIH Health and Wellness
General Content Discovery
Find content related to just about any topic on these content discovery websites.
What am I missing? Share your comments or resources with your fellow attendees below.
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