As of January 2014, 74% of online US adults reported using social media. And in 2013, one in four people used social media worldwide.
But reach is far from being the most exciting aspect of social media.
Our Solution
Given common clinical research challenges, clinical researchers cannot afford to ignore such unique benefits. Rebar Interactive’s Social Patient Engagement services ensure that sponsors use social media appropriately so that they may attain these benefits.
SPE Models
Centralized
Your social media presence is centralized and handled entirely by Rebar Interactive, which provides you with more control. Though we will seek input from research sites, they are not actively involved in your social media presence.
Distributed
Your social media presence is distributed across research sites, which provides you with better local engagement. With support from Rebar Interactive, research sites are actively involved in your social media presence.
Hybrid
Your social media presence is both centralized and distributed across research sites, which provides you with the advantages of both models. The two models are deployed concurrently and optimized to work synergistically.
SPE Process
1. Prepare a foundation
2. Design to shine
3. Grow your audience
4. Engage your audience
5. Recruit participants
6. Optimize your results
The heart of patient engagement is in steps 3-5, which we refer to as the Relationship Amplification Engine.
How We Can Help You
Strategy
Good strategy is about saying “no,” rather than using every tool at your disposal or the latest shiny object. We’ll apply our vast knowledge of the digital landscape to your particular needs, crafting a strategic foundation for success.
Analytics & Metrics
Social media may seem touchy feely, but the way we measure and optimize it is anything but. By taking your desired business outcomes and tying them to social media metrics that matter, we continually optimize your investment return.
Content
They say content is king. But we prefer to think of content as the king’s court, without which you cannot have a social media kingdom. Using agile content strategy and tactics, we create and curate content to delight and engage.
Interaction & Listening
This is where the magic happens, truly putting the “social” in social media. With a focus on both the art and (social) science of audience engagement, we humanize clinical research and forge deeper connections with patients on your behalf.
Advertising
This isn’t your mama’s advertising. It’s social advertising. By combining the virility of word-of-mouth with the scalability of advertising, we amplify both the quality and quantity of your relationships with patients.
Additional Services
Social media does not exist in a digital media vacuum. To complement our social media work, we offer additional services when they are a good strategic and tactical fit for your project, ensuring you have access to the very best.
Who SPE Is For
Due to the unique nature of Social Patient Engagement, it’s most appropriate for projects with particular attributes. If the following characteristics describe your project, it may be a good fit for Social Patient Engagement.
- Have a longer-term time horizon
- Interested in engaging patients rather than just recruiting
- Associated condition is not extremely stigmatized
