The number of new drugs approved per billion US dollars spent on R&D has halved roughly every 9 years since 1950, falling around 80-fold in inflation-adjusted terms. The factors behind this rising cost are complex, but the largest single driver of clinical trial cost is patient recruitment, accounting for 32% of budgets. Throwing money at the problem has done little to alleviate it, however, with two-thirds of investigative sites failing to meet their enrollment targets.
Sponsors who want to avoid becoming another data point comprising these unpleasant statistics will need to rethink their approach. Read on to discover how we believe that rethinking should occur.
Rather, the solution is to make clinical trials a desirable healthcare option, starting (and ending) with a great patient experience. An improved patient experience creates demand for clinical trials, resulting in a variety of benefits:
- Less resources spent on patient recruitment
- Shorter enrollment periods
- Improved drug development timelines
- Various intangibles like improving perceptions of pharma, etc.
Why Digital Media
For one, digital media consumption continues to rise. In fact, the Internet is the top way that patients now find out about clinical trials. By meeting people where they already are, clinical research can be a more visible and viable healthcare option among patients.
Furthermore, digital media’s unique qualities allow you to:
Create value for patients in ways that uniquely empower them, in turn empowering you as well.
Access analytics and fast cycle times to learn about patients and gain competitive insights.
Forge new efficiencies using technologies that serve to align stakeholders and advance common interests.
Humanize clinical trials and your brand in new ways, allowing patients to know, like, and trust you.
Why Rebar Interactive
We are a digital-first company. For us, empowering digital experiences are not just solutions that we provide to sponsors and CROs. They are fundamental to how we work. For this reason, we have an intricate understanding of digital media. We know that creating a good digital experience requires special strategies, skill sets, processes, and perspectives. By working with Rebar Interactive, you can rest assured that we are not retrofitting antiquated clinical research practices onto emerging digital mediums.
Rebar Interactive was founded by a former clinical research coordinator, who personally interacted with hundreds of patients. As a result, our work is infused with a patient-centric perspective and a distinctive appreciation for the operational realities of clinical trials.
In essence, we are the only company to combine deep domain expertise in both digital marketing and clinical trials. And we apply this expertise using a patient-centric lens.
How We Can Help You
Social Patient Engagement
Social media allows you to engage (and recruit) patients in powerful new ways. But it also presents new challenges. We possess the rare perspective, expertise, and processes to ensure that your social media investment is a winning one. [MORE…]
Web & Mobile Development
If you treat web and mobile development as a generic commodity, your final product will be a generic commodity. Using a unique development approach, we create special experiences to delight both you and your patients. [MORE…]
Digital Strategy & Patient Experience
Digital and social media are transforming industry after industry. And clinical trials are next. With the help of our strategic consulting services, you’ll be positioned to prosper as today’s innovation becomes tomorrow’s new normal. [MORE…]
Who ClinX Sponsor / CRO Is For
- Have a patient-centric perspective on clinical trials
- Want to use technology to improve clinical trials and your business
- Seek out opportunities to learn and improve
- Value trust and transparency in partner relationships
- Want to develop a deeper connection with patients
- Have a more entrepreneurial mindset
- Tend to pursue “next” practices over “best” practices
- Comfortable working with virtual / distributed teams
What Sponsors Are Saying
We had two key projects that needed strategy for how to engage challenging patient populations online. Rebar Interactive provided a detailed blueprint on how to move forward, and the projects were a success as a result.
Rebar Interactive is a rare expert in the field of patient recruitment and digital strategies. And because their background includes in-the-trenches study execution, there’s never that ivory tower after taste. Their opinion always carries weight with me.