For research sites to survive and thrive, they must evolve.
According to the Tufts Center for the Study of Drug Development, annual investigator turnover is approximately 40%. The factors behind rapid site turnover are complex, but sites routinely cite patient recruitment as a persistent operational stumbling block. Meanwhile, patient recruitment affects every aspect of site sustainability, from cash flow to the ability to attract future studies from sponsors. Sites that perform well at recruitment are sites that flourish.
For sites to avoid becoming another data point comprising Tufts’ turnover statistic, they will need to rethink their approach. Read on to discover how we believe that rethinking should occur.
The solution to excelling at patient enrollment is not to double down on the same old methods that research sites have used for years. First, these methods are losing relevance in the increasingly fast-paced, choice-abundant, information-rich society that today’s patients now occupy. Second, using average methods ensures that you compete with other sites for patients, and ultimately, you get average results.
Rather, the solution is to go where patients are and most other sites are not — digital media. Using digital marketing, clinical research sites can engage and recruit patients more efficiently and effectively than ever. But few sites are taking full advantage of this opportunity. Why? They don’t know how and they are too busy to learn. We help you close the gap between opportunity and ability.
Why Digital Media
For one, digital media consumption continues to rise. In fact, the Internet is the top way that patients now find out about clinical trials. By meeting people where they already are, clinical research can be a more visible and viable healthcare option among patients.
Furthermore, digital media’s unique qualities allow you to:
Leverage precise targeting capabilities to find the right patients at the right time at the right price.
Access analytics and fast cycle times to learn about patients and gain competitive insights.
Adjust your resource investment easily so that it’s optimally spent for your needs and budget.
Humanize clinical trials and your site in new ways, allowing patients to know, like, and trust you.
Why Rebar Interactive
We are a digital-first company. For us, empowering digital experiences are not just solutions that we provide to research sites. They are fundamental to how we work. For this reason, we have an intricate understanding of digital media. We know that creating a good digital experience requires special strategies, skill sets, processes, and perspectives. By working with Rebar Interactive, you can rest assured that we are not retrofitting antiquated clinical research practices onto emerging digital mediums.
Rebar Interactive was founded by a former clinical research coordinator, who personally interacted with hundreds of patients. As a result, our work is infused with a patient-centric perspective and a distinctive appreciation for the operational realities of research sites.
In essence, we are the only company to combine deep domain expertise in both digital marketing and clinical trials. And we apply this expertise using a patient- and site-centric lens.
How We Can Help You
The core ClinX Site capabilities correspond with our 5 major PRM process components. To be clear, we do not offer a patchwork of services to be deployed based on whims or assorted other superficial reasons. The services we provide are based on our PRM process, which is applied to your site’s individual needs, resources, and constraints.
Web Design & Development
If you treat web design & development as a generic commodity, your final product will be a generic commodity. Using a unique development approach, we create special web experiences to delight both you and your patients.
Social Media Marketing
Social media allows you to engage (and recruit) patients in powerful new ways. But it also presents new challenges. We possess the rare perspective, expertise, and processes to ensure that your social media investment is a winning one.
Local Search Engine Marketing
Approximately 30% of searches have local intent. Being visible and appealing to these searchers requires a particular approach. With our localized organic and paid search optimization, patients in your community will find you.
Email may not be sexy, but it is a patient relationship workhorse. Using our efficient and effective email marketing services, you’ll strengthen patient connections and maintain a robust recruitment pipeline.
Strategy & Analytics
Good strategy and analytics is about knowing what matters, rather than using every tool or metric at your disposal. We’ll apply our vast knowledge of the digital landscape to your needs, continually optimizing your investment.
Digital media does not exist in a marketing vacuum. To complement our digital marketing work, we offer additional services when they are a good strategic and tactical fit for your project, ensuring you have access to the very best.
Who ClinX Site Is For
- Have a patient-centric perspective on clinical trials
- Want to use technology to improve operations
- Seek out opportunities to learn and improve
- Value trust and transparency in partner relationships
- Want to develop a deeper connection with patients and your local community
- Are willing to invest (other than sponsor money) to grow site business
- Desire assistance with a long-term strategic approach to patient recruitment, rather than transactional protocol-specific patient recruitment
- Are more experienced and have tried “standard” patient recruitment methods