Big Pharma may finally be embracing social media for clinical trial engagement and recruitment. Though pharma has experimented with social media for patient recruitment in recent years, its involvement has been tepid. In 2012, I wrote a post detailing the three major social media options for patient recruitment — listen, borrow, and build. Most of […]
5 Ways ResearchKit is Changing Clinical Research
NOTE: I first wrote this post for the Lilly Clinical Innovation blog. It is being republished here with their permission. In the 10 months since launch, Apple’s ResearchKit has achieved some impressive milestones: Over 100,000 people signed up to participate in ResearchKit studies 50 developers contributed an assortment of platform enhancements Companies like Quintiles and […]
Designing Your Clinical Trial Recruitment Website
Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]
Partnerships in Clinical Trials 2015: Get a 15% Discount
The 24th annual Partnerships in Clinical Trials conference is taking place April 22-24 in Boston. The conference organizers are offering friends of Rebar Interactive a 15% discount. To claim the discount, enter “XP2000REBAR” during registration. Regardless of your role in clinical trials, you will find sessions related to your interests. The conference features eight themed […]
Patients As Partners 2015: Get a 15% Discount
The 2nd annual Patients as Partners conference is taking place March 16-17 in Philadelphia. The conference organizers are offering friends of Rebar Interactive a 15% discount. To claim the discount, enter “REB15” during registration. If you have an interest in partnering with patients for clinical trials, you will enjoy this conference. And if you don’t […]
Improving the Patient Experience: A Partnerships 2014 Recap
I arrived in Vegas for Partnerships in Clinical Trials 2014 with great excitement, prepared for both the expected and the unexpected. And I encountered both. On the unexpected front, I found unanticipated but welcome connections and conversations, including an extended dinner discussion about Breaking Bad. On the expected front, I caught up with colleagues and […]
Partnerships in Clinical Trials 2014: A Social Recap
Partnerships in Clinical Trials is a sizable conference with a lot to offer. Because Partnerships offers so much, you can’t realistically experience every aspect of it. That’s where Twitter comes in handy. With a search of the conference hashtag #PCTUS, I can get a peek into the conference experience of others and get new insights […]
The Social Media Secret for Pharma (Part 1)
The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works […]
Partnerships in Clinical Trials 2014: Get a 15% Discount
The front page of this year’s Partnerships in Clinical Trials brochure proclaims, “Content is King.” After delving into the brochure, I’d say that certainly appears to be the case. The 2014 Partnerships conference has over 65 sessions and workshops. You’ll find traditional content formats, as well as more unique conference additions, covering clinical trials from […]
Patients as Partners Conference: Get a 15% Discount
“Nothing about me without me.” This phrase was popularized by the Society for Participatory Medicine (which I am a member) to promote greater patient access to electronic health records, particularly as it relates to meaningful use regulations here in the US. But the phrase is often applied more broadly and has become a common rallying […]
