Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]
Great Facebook Pages for Research Sites (2015 SoCRA Presentation)
Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
Digital Marketing for Patient Engagement (2014 SoCRA Conference)
Welcome 2014 SoCRA conference attendees! 🙂 This blog post is a companion to my presentation on September 20, titled “Digital Marketing For Patient Engagement and Recruitment: Systematic Strategies & Tactics for Research Sites.” You can download a copy of the presentation slides here. The presentation addressed three major areas: The what and why of digital […]
Social Media for Clinical Trial Professionals: Beyond the Barriers
Welcome to viewers of the April 2, 2013 Applied Clinical Trials webcast, titled “The Why and How of Social Media for Clinical Trial Professionals.” This blog post is a companion to my portion of the webinar, which was “Getting Beyond the Barriers to Entry: Social Media 101 for Clinical Trial Professionals.” The purpose of this […]
(Re)training As a Clinical Research Coordinator
When I left my clinical research coordinator position, I thought I had completed my last CRF. Well, I was wrong. In an unexpected turn of events, I actually completed one last week. Let me explain why. Though I no longer work directly with patients, my perspective on clinical research is strongly rooted in my experience […]
The Secret to Improving Patient Compliance With Habit
UPDATE: I recently did a interview on this topic with Natalie Morrison of Outsourcing Pharma. Listen to the podcast here: Improve Patent Compliance By Designing Trials Around Real Life. I try to provide my newsletter readers with something extra that is not available publicly on the Rebar Interactive website. This post was originally published as […]
Geo-Social Networking Sites for Patient Recruitment
I was doing research on clinical site use of geo social networking and found that very few clinical sites actively use it. In fact, Clinical Trials of Texas was the only clinical site I found to be making strategic use of geo social networking. So I asked CTT to share their experience. – Rahlyn It’s […]
Using Your Website to Build a Patient Database? Don’t Make This Mistake
Quick. Think back to the last time you signed up to be included in a database. Have you ever signed up to be included in a database? I can’t remember ever doing such a thing. I’m on a list that is emailed Steve Jobs quotes periodically. I regularly receive emails from my favorite merchants with […]
Untapped Potential: The Leaky Pipe Model of Patient Recruitment
What if a simple shift in perspective could drastically improve patient recruitment in clinical trials? That’s exactly the topic I explore in my previous post, What Healthcare Reform Can Teach Us About Patient Recruitment. I explained how a systems approach to healthcare improvement has been extremely successful in the broader healthcare system, and I explored […]
What Healthcare Reform Can Teach Us About Patient Recruitment
As I mentioned in my last post, I recently completed a certification in health information technology (HIT) and was struck by how many of the reform principles being used in the broader healthcare system could be applied to clinical trials. In that post I discussed why it is important that clinical trials systems be designed […]
