Though still in relative infancy, digital media has significantly impacted the business world. It led to the meteoric rise of companies like Google and Facebook. And it’s also responsible for the struggles of Kodak, a once iconic (and seemingly invincible) brand. No one can predict exactly what changes digital media will bring next. But one […]
Geo-Social Networking Sites for Patient Recruitment
I was doing research on clinical site use of geo social networking and found that very few clinical sites actively use it. In fact, Clinical Trials of Texas was the only clinical site I found to be making strategic use of geo social networking. So I asked CTT to share their experience. – Rahlyn It’s […]
Electronic Informed Consent: Types and Technologies
Wondering if electronic informed consent is right for your clinical research study? My 2-part series will help you answer that question. Mitchell Parrish of Quorum IRB recently led a webinar about electronic informed consent, which included discussion of regulatory and other considerations. In this series, I summarize the information presented by Parrish, as well as […]
Electronic Informed Consent: Possibilities, Benefits, and Challenges
The clinical research community is showing greater interest in electronic informed consent. And they should. Electronic consenting offers benefits that traditional paper-based consenting does not. But with electronic consenting technology comes new complexity. To address the regulatory and IRB complexity of electronic consenting, Quorum Review IRB recently hosted a webinar presented by Mitchell Parrish. In […]
The Best Rebar Interactive Blog Posts of 2011
Thank you for a great year. I’ve enjoyed your excellent feedback and discussion immensely, and I’m looking forward to much more in 2012. Best of luck in the new year, and I hope your 2012 is happy, productive, and prosperous. If you have suggestions for the Rebar Interactive blog or you would like to guest […]
Using Your Website to Build a Patient Database? Don’t Make This Mistake
Quick. Think back to the last time you signed up to be included in a database. Have you ever signed up to be included in a database? I can’t remember ever doing such a thing. I’m on a list that is emailed Steve Jobs quotes periodically. I regularly receive emails from my favorite merchants with […]
Did Boehringer Just Take a Page Out of Apple’s Playbook?
Given the fervor Apple whips up over its products, you’d think each new device contained an app for spinning straw into gold and giving foot rubs. For this reason, Apple is widely known for its marketing prowess. Businesses of all sizes and industries study Apple’s marketing successes and attempt to emulate them. And there is […]
Untapped Potential: The Leaky Pipe Model of Patient Recruitment
What if a simple shift in perspective could drastically improve patient recruitment in clinical trials? That’s exactly the topic I explore in my previous post, What Healthcare Reform Can Teach Us About Patient Recruitment. I explained how a systems approach to healthcare improvement has been extremely successful in the broader healthcare system, and I explored […]
What Healthcare Reform Can Teach Us About Patient Recruitment
As I mentioned in my last post, I recently completed a certification in health information technology (HIT) and was struck by how many of the reform principles being used in the broader healthcare system could be applied to clinical trials. In that post I discussed why it is important that clinical trials systems be designed […]
Social Media for Patient Recruitment: 6 Key Factors in Mayo Clinic’s Success
Aside from social media’s use as a research and feasibility tool, significant challenges remain with regard to protocol-specific clinical trials recruitment. I’m of the opinion that other technology trends will have a greater impact on patient recruitment as a whole, namely mobile use in the short-term and widespread EHR adoption in the long-term (but that’s […]
