Hello, UNC clinical researchers! This blog post is a companion resource for the talk I did on November 9, 2012, which was titled “Digital Marketing for Patient Recruitment & Retention.” You can download the slides for the talk here [PDF]. In addition, I’ve curated a list of over 60 resources and links to help you […]
A Social Media Feasibility Model for Patient Recruitment
When used appropriately, social media has great potential for clinical trials. The difficulty for many clinical researchers, however, is determining the appropriate use, particularly for patient recruitment. A complex set of variables contribute to social media feasibility, which creates frustration and confusion for many. Regular readers of this blog know I’ve written quite a bit […]
Using Your Website to Build a Patient Database? Don’t Make This Mistake
Quick. Think back to the last time you signed up to be included in a database. Have you ever signed up to be included in a database? I can’t remember ever doing such a thing. I’m on a list that is emailed Steve Jobs quotes periodically. I regularly receive emails from my favorite merchants with […]
Rethinking Patient Retention Timelines
When clinical research professionals talk about recruitment and retention, their timeline typically does not extend beyond the duration of a particular study. Little thought is given to “retaining” patients after the final visit. But we should also have strategies to maintain relationships with patients once study participation has ended. The Need for Post-Trial Communication Over […]
