Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]
Impact of the Mobile Web on Clinical Trial Awareness & Recruitment
Welcome attendees of the 2015 Mobile in Clinical Trials conference! This post has been created as a companion to a talk presented by Gerald Matczak and I, titled “Impact of the Mobile Web on Clinical Trial Awareness & Recruitment.” You will get the most out of this post if you were present for our talk. […]
Using Your Website to Build a Patient Database? Don’t Make This Mistake
Quick. Think back to the last time you signed up to be included in a database. Have you ever signed up to be included in a database? I can’t remember ever doing such a thing. I’m on a list that is emailed Steve Jobs quotes periodically. I regularly receive emails from my favorite merchants with […]
The Downside of Online Pre-Screening Forms
As far as blog post topics go, this is not a sexy one. In the exciting world of social media and cutting edge online apps, forms are the hammers of Internet tools. They serve a vital need but aren’t anything to get worked up about. However, it would be a mistake to ignore the power […]
The Problem With Your Online Patient Recruitment Campaign (and 13 ways to fix it)
You’re enrolling for a study, have a spiffy new online ad campaign, and are really excited about finding patients that will be a good fit for your study. Maybe this is your first time venturing into the world of online advertising. Maybe not. Either way, there is a strong likelihood that you are making a […]
