Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
Great Facebook Pages for Research Sites (2014 SoCRA Presentation)
Welcome attendees of SoCRA’s 2014 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
How Clinical Research Sites Can Engage Patients Using Facebook
I’m currently headed to Chicago to speak at SoCRA’s conference, Harnessing Social Media to Advance Clinical Research. My presentation, which is titled “Great Facebook Pages for Research Sites,” focuses on three of my favorite things — social media, patient engagement, and research sites. I presented at SoCRA’s social media conference last year on the same […]
Great Facebook Pages for Research Sites (2013 SoCRA Presentation)
Welcome attendees of SoCRA’s workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) This list was created specifically to be of use to research sites on a budget. At […]
Metrics Gone Wrong: Facebook “Likes” in Clinical Research
According to my (conservative) estimates, I’ve turned a light switch on/off over 50,000 times in my life. I’ve also plugged and unplugged various electronics many times over the years. Not to brag or anything, but I’m pretty good at using electricity. Given all of this experience, I’ve decided to offer a new service outside of […]
Facebook Targeting for Patient Recruitment (Part 2)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. In part 1 of this patient recruitment series, I went over introductory targeting techniques for research professionals new to Facebook advertising. I suggest you read part 1 […]
Facebook Targeting for Patient Recruitment (Part 1)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. According to a May 2011 Comscore report, Facebook now accounts for 1 out of every 3 display ads served in the US. This percentage is up from […]
