Big Pharma may finally be embracing social media for clinical trial engagement and recruitment. Though pharma has experimented with social media for patient recruitment in recent years, its involvement has been tepid. In 2012, I wrote a post detailing the three major social media options for patient recruitment — listen, borrow, and build. Most of […]
Great Facebook Pages for Research Sites (2015 SoCRA Presentation)
Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
Great Facebook Pages for Research Sites (2014 SoCRA Presentation)
Welcome attendees of SoCRA’s 2014 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
How Clinical Research Sites Can Engage Patients Using Facebook
I’m currently headed to Chicago to speak at SoCRA’s conference, Harnessing Social Media to Advance Clinical Research. My presentation, which is titled “Great Facebook Pages for Research Sites,” focuses on three of my favorite things — social media, patient engagement, and research sites. I presented at SoCRA’s social media conference last year on the same […]
The Social Media Secret for Pharma (Part 1)
The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works […]
Great Facebook Pages for Research Sites (2013 SoCRA Presentation)
Welcome attendees of SoCRA’s workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) This list was created specifically to be of use to research sites on a budget. At […]
Social Media for Clinical Trial Professionals: Beyond the Barriers
Welcome to viewers of the April 2, 2013 Applied Clinical Trials webcast, titled “The Why and How of Social Media for Clinical Trial Professionals.” This blog post is a companion to my portion of the webinar, which was “Getting Beyond the Barriers to Entry: Social Media 101 for Clinical Trial Professionals.” The purpose of this […]
The 6 Best Rebar Interactive Blog Posts of 2012
What a great year it has been! In 2012, far more so than 2011, I have noticed increasing industry openness to clinical trial innovation. This new industry sentiment is one that I find very exciting. However, (true) innovation is about more than sentiment or talk. Ultimately, innovation requires action. It’s about trying new things. It’s […]
Disruptive Innovations To Advance Clinical Trials: A Social Recap
Social media is one of the best tools clinical researchers can use to stay competitive. Sure, social media carries challenges for patient recruitment. But even if you have significant concerns about social media in a recruitment context, it is not to be ignored entirely. That would be a mistake. Or to quote Vivian in Pretty […]
Metrics Gone Wrong: Facebook “Likes” in Clinical Research
According to my (conservative) estimates, I’ve turned a light switch on/off over 50,000 times in my life. I’ve also plugged and unplugged various electronics many times over the years. Not to brag or anything, but I’m pretty good at using electricity. Given all of this experience, I’ve decided to offer a new service outside of […]
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