In January of 2013, I embarked on a project that would culminate about 9 months later (no, not that kind of project) in Santa Clara, CA on the Health 2.0 conference stage. The project was Traxion, an ADHD mobile app that Rebar Interactive developed in collaboration with Omniscience Mobile. Traxion was created as a submission […]
“Mobilizing” Patient Recruitment
Mobile technology will have a huge impact on how we recruit patients in the coming years, but mobile phones can also be used to facilitate patient recruitment today. To help you navigate this new territory and separate hype from reality, I’ve invited 10-year mobile industry veteran Jeff Lee to share his expertise. – Rahlyn Omniscience […]
Clinical Trials and Online Health Information Seeking
Pew Internet released a May 2011 report titled “The Social Life of Health Information,” which has some great data about Americans seeking health information online. Like any respectable research report, this data is presented in a non-opinionated manner, which the reader can approach from a variety of different perspectives. The purpose of this post is […]
The Mobilization of Clinical Research
Depending on how closely you follow politics, you might remember that the Obama campaign used text messaging quite successfully in 2008. Most famously, the campaign used a text message to announce Obama’s VP pick to people that had previously opted to receive messages. In addition to building a lot of buzz, the announcement of VP […]
