Pew Internet released a May 2011 report titled “The Social Life of Health Information,” which has some great data about Americans seeking health information online. Like any respectable research report, this data is presented in a non-opinionated manner, which the reader can approach from a variety of different perspectives. The purpose of this post is […]
Facebook Targeting for Patient Recruitment (Part 2)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. In part 1 of this patient recruitment series, I went over introductory targeting techniques for research professionals new to Facebook advertising. I suggest you read part 1 […]
Facebook Targeting for Patient Recruitment (Part 1)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. According to a May 2011 Comscore report, Facebook now accounts for 1 out of every 3 display ads served in the US. This percentage is up from […]
The Downside of Online Pre-Screening Forms
As far as blog post topics go, this is not a sexy one. In the exciting world of social media and cutting edge online apps, forms are the hammers of Internet tools. They serve a vital need but aren’t anything to get worked up about. However, it would be a mistake to ignore the power […]
The Problem With Your Online Patient Recruitment Campaign (and 13 ways to fix it)
You’re enrolling for a study, have a spiffy new online ad campaign, and are really excited about finding patients that will be a good fit for your study. Maybe this is your first time venturing into the world of online advertising. Maybe not. Either way, there is a strong likelihood that you are making a […]
