Big Pharma may finally be embracing social media for clinical trial engagement and recruitment. Though pharma has experimented with social media for patient recruitment in recent years, its involvement has been tepid. In 2012, I wrote a post detailing the three major social media options for patient recruitment — listen, borrow, and build. Most of […]
What Google Can Teach You About Clinical Trial Education & Awareness
Google handles over 1 trillion searches a year. That’s more than 33 searches a month for each person worldwide who uses the Internet. These figures do not include almost a third of total searches worldwide since Google’s global market share is about 70%. People do a lot of searching. Search engine queries provide a window […]
Designing Your Clinical Trial Recruitment Website
Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]
Impact of the Mobile Web on Clinical Trial Awareness & Recruitment
Welcome attendees of the 2015 Mobile in Clinical Trials conference! This post has been created as a companion to a talk presented by Gerald Matczak and I, titled “Impact of the Mobile Web on Clinical Trial Awareness & Recruitment.” You will get the most out of this post if you were present for our talk. […]
Great Facebook Pages for Research Sites (2015 SoCRA Presentation)
Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
Digital Marketing for Patient Engagement (2014 SoCRA Conference)
Welcome 2014 SoCRA conference attendees! 🙂 This blog post is a companion to my presentation on September 20, titled “Digital Marketing For Patient Engagement and Recruitment: Systematic Strategies & Tactics for Research Sites.” You can download a copy of the presentation slides here. The presentation addressed three major areas: The what and why of digital […]
Great Facebook Pages for Research Sites (2014 SoCRA Presentation)
Welcome attendees of SoCRA’s 2014 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
How Clinical Research Sites Can Engage Patients Using Facebook
I’m currently headed to Chicago to speak at SoCRA’s conference, Harnessing Social Media to Advance Clinical Research. My presentation, which is titled “Great Facebook Pages for Research Sites,” focuses on three of my favorite things — social media, patient engagement, and research sites. I presented at SoCRA’s social media conference last year on the same […]
60+ Resources for Digital Patient Recruitment (For NCI Workshop Attendees)
Hello, NCI I-SCORE attendees! This blog post is a companion resource for my March 21, 2014 National Cancer Institute talk, which was titled “Digital Strategies for Patient Recruitment.” You can download slides from the talk here [PDF]. Please keep in mind that the slides include an addendum that was not reviewed during my presentation but […]
The Social Media Secret for Pharma (Part 1)
The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works […]
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