In part 1 of this Twitter series for clinical research professionals, I introduced the Twitter fundamentals. With that foundation in place, it’s time to discuss other important Twitter topics, concepts, and features that you will encounter on your Twitter journey. By the end of this post, you should feel very comfortable with Twitter, but you […]
Twitter for Clinical Trials Professionals – A Comprehensive Intro (Part 1)
Other than the 140 character count limitation, Twitter is largely free from the structure of social networks like Facebook and Linkedin. In this sense, Twitter is very much the “choose your own adventure” of social media websites. Though the virtually limitless possibilities of Twitter can be exciting, they can also be daunting for those mostly […]
Social Media 101 for Clinical Trial Professionals
If you are a clinical research professional contemplating a new (or improved) social media presence for your company, you’ve come to the right place. Social media platforms have particular social conventions, nuances, and technological constraints, all of which make each platform unique. And because every platform is unique, they all require a unique strategy. To […]
Facebook Targeting for Patient Recruitment (Part 2)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. In part 1 of this patient recruitment series, I went over introductory targeting techniques for research professionals new to Facebook advertising. I suggest you read part 1 […]
Facebook Targeting for Patient Recruitment (Part 1)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. According to a May 2011 Comscore report, Facebook now accounts for 1 out of every 3 display ads served in the US. This percentage is up from […]
The Problem With Your Online Patient Recruitment Campaign (and 13 ways to fix it)
You’re enrolling for a study, have a spiffy new online ad campaign, and are really excited about finding patients that will be a good fit for your study. Maybe this is your first time venturing into the world of online advertising. Maybe not. Either way, there is a strong likelihood that you are making a […]
