You know what they say. You are what you read. Ok, maybe that’s not what they say. But I’m going to say it. The kind of information you expose yourself to shapes your personal and professional development. So as someone who wants to be knowledgable about clinical trials, I regularly read blogs of clinical trial […]
Social Media for Patient Recruitment: 6 Key Factors in Mayo Clinic’s Success
Aside from social media’s use as a research and feasibility tool, significant challenges remain with regard to protocol-specific clinical trials recruitment. I’m of the opinion that other technology trends will have a greater impact on patient recruitment as a whole, namely mobile use in the short-term and widespread EHR adoption in the long-term (but that’s […]
22 Great Free Clinical Research Blogs and Online Publications
Update 5/14/13: A more up to date list of blogs is available here. Looking for blogs and online publications to help you stay up on clinical trials news, trends, and best practices? You’ve come to the right place. Read on for a list of 22 websites that will keep your clinical research knowledge cutting edge […]
How a Midsized CRO is Using Social Media
I first came into contact with Cato Research’s social media presence via Twitter and quickly became a reader of their blog as well. Though many CROs have little if any social media presence, Cato is adeptly navigating the social media waters. For this reason, I asked Evan Richardson of Cato Research to share Cato’s experience […]
Twitter for Clinical Trials Professionals – A Comprehensive Intro (Part 2)
In part 1 of this Twitter series for clinical research professionals, I introduced the Twitter fundamentals. With that foundation in place, it’s time to discuss other important Twitter topics, concepts, and features that you will encounter on your Twitter journey. By the end of this post, you should feel very comfortable with Twitter, but you […]
Twitter for Clinical Trials Professionals – A Comprehensive Intro (Part 1)
Other than the 140 character count limitation, Twitter is largely free from the structure of social networks like Facebook and Linkedin. In this sense, Twitter is very much the “choose your own adventure” of social media websites. Though the virtually limitless possibilities of Twitter can be exciting, they can also be daunting for those mostly […]
Social Media 101 for Clinical Trial Professionals
If you are a clinical research professional contemplating a new (or improved) social media presence for your company, you’ve come to the right place. Social media platforms have particular social conventions, nuances, and technological constraints, all of which make each platform unique. And because every platform is unique, they all require a unique strategy. To […]
Facebook Targeting for Patient Recruitment (Part 2)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. In part 1 of this patient recruitment series, I went over introductory targeting techniques for research professionals new to Facebook advertising. I suggest you read part 1 […]
Facebook Targeting for Patient Recruitment (Part 1)
Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. According to a May 2011 Comscore report, Facebook now accounts for 1 out of every 3 display ads served in the US. This percentage is up from […]
1 Simple Step That Helped a Site Collect Payment
For clinical research sites, cashflow management is a critical part of the business. Unattractive payment terms and late payments have become an industry standard, which places a financial strain on sites. Many take solace in knowing that they will be paid eventually, but that’s not always the case. I have firsthand experience with this scenario. […]
