The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works […]
Partnerships in Clinical Trials 2014: Get a 15% Discount
The front page of this year’s Partnerships in Clinical Trials brochure proclaims, “Content is King.” After delving into the brochure, I’d say that certainly appears to be the case. The 2014 Partnerships conference has over 65 sessions and workshops. You’ll find traditional content formats, as well as more unique conference additions, covering clinical trials from […]
Patients as Partners Conference: Get a 15% Discount
“Nothing about me without me.” This phrase was popularized by the Society for Participatory Medicine (which I am a member) to promote greater patient access to electronic health records, particularly as it relates to meaningful use regulations here in the US. But the phrase is often applied more broadly and has become a common rallying […]
The Clinical Trial Patient Engagement Challenge: Can You Build a Great App?
Patient engagement has been hailed as the “blockbuster drug of the century.” Even if you think this statement is hyperbole, it’s hard to deny that patient engagement has great potential to improve healthcare. For example, engaged patients tend to have better outcomes, and perhaps even lower healthcare costs. That’s the conclusion of a growing body […]
5 Most Popular Rebar Interactive Blog Posts of 2013
Like many others, I enjoy using the mostly quiet year-end to reflect on the past (like about that La Croix habit I developed) and prepare for the future. In the spirit of reflection on the past, below are the most read Rebar Interactive blog posts of 2013. And in the spirit of preparation for the […]
Winning the Shire ADHD Challenge: 6 Clinical Trial Innovation Takeaways
In January of 2013, I embarked on a project that would culminate about 9 months later (no, not that kind of project) in Santa Clara, CA on the Health 2.0 conference stage. The project was Traxion, an ADHD mobile app that Rebar Interactive developed in collaboration with Omniscience Mobile. Traxion was created as a submission […]
Virtual Clinical Trials and Quantified Self (A Guest Post)
A proof-of-concept created by Brock Heinz of Spaulding Clinical could have interesting implications for the future of clinical trials. That’s the topic I explore in a recent two-part guest post on Medidata’s Geeks Talk Clinical blog. In the two-part series I discuss: Why most patients have little interest in clinical trials Why EHRs are not […]
Clinical Collaboration Congress 2013: 20% Discount for Blog Readers
The all-new Clinical Collaboration Congress will take place September 25-27 at the Seaport Hotel in Boston, MA. In essence, Clinical Collaboration Congress is an interactive and collaborative event for clinical leaders interested in changing how the clinical trial industry does business. The CCC organizers are offering Rebar Interactive blog readers who attend the event a […]
Great Facebook Pages for Research Sites (2013 SoCRA Presentation)
Welcome attendees of SoCRA’s workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) This list was created specifically to be of use to research sites on a budget. At […]
Disruptive Innovations 2013: 20% Discount for Blog Readers
The 3rd annual Disruptive Innovations to Advance Clinical Trials (also known as Dpharm) will take place on September 19-20 at the Fairmont Copley Plaza in Boston, MA. The Conference Forum, which produces Disruptive Innovations, is offering Rebar Interactive blog readers who attend the event a 20% discount. In essence, the aptly named Disruptive Innovations conference […]
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