In our last post, we went over two big reasons why social media is not the answer to study-specific recruitment. But social media does have value in the clinical research space. Now we’ll name 3 challenges that clinical research sites face and detail how social media can aid in overcoming those challenges. After discussing these […]
Patient Recruitment: 3 Big Challenges With Social Media
With all of the chatter surrounding social media, some clinical research professionals hope that this exciting communications medium will remedy the industry’s patient recruitment woes. Unfortunately, it will not. Certainly, social media can work well for specific studies under a relatively narrow set of circumstances. However, inherent limitations of the medium, combined with the realities […]
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