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I’ve compiled a list of the best Rebar Interactive blog posts of 2011, categorized according to three 3 areas:
- Patient Recruitment: Best Practices and New Strategies
- Social Media: Possibilities and Pitfalls
- Staying Current: Clinical Trials Technology, Innovation, and Information
Check these blog posts out below.
Patient Recruitment: Best Practices and New Strategies
This collection of (mostly digital) content contains a variety of unique patient recruitment insight, covering topics from digital basics to cutting edge strategy. If you are interested in social media, specifically, check out the next section devoted solely to that area.
Clinical Trials and Online Health Information Seeking
A 2011 Pew Internet report expertly explored online health information seeking behavior. But what do Pew’s findings mean for clinical trials and patient recruitment? Find out here.
“Mobilizing” Patient Recruitment
Mobile expert Jeff Lee explains how mobile technologies can be used in patient recruitment today, in addition to discussing technologies that don’t currently merit their hype.
Local Search: New Recruitment Opportunity for Research Sites
A variety of factors, including evolving search engine algorithms, have created a new search engine landscape for clinical research sites. But sites have yet to recognize the patient recruitment opportunity.
The Downside of Online Pre-Screening Forms
Clinical research professionals generally give very little thought to their online pre-screening forms. And that’s a big mistake. Learn about the downside of pre-screening forms and factors you must consider when designing your forms.
The Problem With Your Online Patient Recruitment Campaign (and 13 ways to fix it)
While the clinical research industry focuses on digital topics like social media, discussion of digital strategy basics is rare. Like online forms (above), landing pages are a basic that need more attention. Failure to abide by these best practices will sabotage your online patient recruitment campaign.
Untapped Potential: The Leaky Pipe Model of Patient Recruitment
A simple metaphor, which uses a systems approach to examine patient recruitment, has the potential to drastically improve patient recruitment.
Social Media: Possibilities and Pitfalls
If you are looking to move beyond social media hype and platitudes, this collection of posts is for you. With an emphasis on practical and actionable information for clinical research professionals, I examine social media best practices, challenges, possibilities, and complexities.
Social Media for Patient Recruitment: 6 Key Factors in Mayo Clinic’s Success
Mayo Clinic used social media to recruit all 12 subjects needed for a spontaneous coronary artery dissection (SCAD) study. Understanding these factors is essential to duplicating Mayo’s success.
Patient Recruitment, Social Media & Decision Theory
The majority of prospective patients are not comfortable receiving clinical trials messages via social media. Understanding why is important to changing this reality.
Patient Recruitment & The Danger of Social Media Cheerleading
Social media carries significant risk for patient recruitment, and that risk is not just regulatory. Understanding these risks is essential to avoiding them.
3 Problems Social Media Can Solve for Research Sites
When clinical research sites consider a social media presence, their first consideration is often how social media can be used for patient recruitment. But social media has far more potential to solve 3 other challenges clinical sites consistently encounter.
Patient Recruitment: 3 Big Challenges With Social Media
Before using social media for patient recruitment, you must understand the challenges associated with such a strategy. The 3 biggest of these challenges are discussed here.
Patient Recruitment: Regulatory & IRB Considerations of Social Media
Protocol-specific patient recruitment content generally requires IRB approval, and social media content is no exception. This post demystifies key IRB and regulatory considerations with regard to social media use for patient recruitment.
Staying Current: Clinical Trials Technology, Innovation, and Information
Did Boehringer Just Take a Page Out of Apple’s Playbook?
Apple is widely known for its highly effective marketing strategy. Learn how a recent move by Boehringer is very reminiscent of that winning strategy.
Pfizer’s At-Home Clinical Trial and a Lingering Question
Pfizer recently commenced the first remote clinical trial under an IND, but a lingering question about this trial remains.
A Site’s Best Strategy for Attracting New Studies
Many tactics can help clinical research sites stay on the radar of sponsors and CROs. But focus on one area, in particular, is increasingly important.
22 Great Free Clinical Research Blogs and Online Publications
The title says it all. These excellent free online resources will help you stay current with clinical trials news and information.