Partnerships in Clinical Trials is a sizable conference with a lot to offer. Because Partnerships offers so much, you can’t realistically experience every aspect of it. That’s where Twitter comes in handy. With a search of the conference hashtag #PCTUS, I can get a peek into the conference experience of others and get new insights […]
60+ Resources for Digital Patient Recruitment (For NCI Workshop Attendees)
Hello, NCI I-SCORE attendees! This blog post is a companion resource for my March 21, 2014 National Cancer Institute talk, which was titled “Digital Strategies for Patient Recruitment.” You can download slides from the talk here [PDF]. Please keep in mind that the slides include an addendum that was not reviewed during my presentation but […]
The Social Media Secret for Pharma (Part 1)
The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works […]
Partnerships in Clinical Trials 2014: Get a 15% Discount
The front page of this year’s Partnerships in Clinical Trials brochure proclaims, “Content is King.” After delving into the brochure, I’d say that certainly appears to be the case. The 2014 Partnerships conference has over 65 sessions and workshops. You’ll find traditional content formats, as well as more unique conference additions, covering clinical trials from […]
Patients as Partners Conference: Get a 15% Discount
“Nothing about me without me.” This phrase was popularized by the Society for Participatory Medicine (which I am a member) to promote greater patient access to electronic health records, particularly as it relates to meaningful use regulations here in the US. But the phrase is often applied more broadly and has become a common rallying […]
The Clinical Trial Patient Engagement Challenge: Can You Build a Great App?
Patient engagement has been hailed as the “blockbuster drug of the century.” Even if you think this statement is hyperbole, it’s hard to deny that patient engagement has great potential to improve healthcare. For example, engaged patients tend to have better outcomes, and perhaps even lower healthcare costs. That’s the conclusion of a growing body […]
Rahlyn Gossen Selected to Serve as Judge for Patient Engagement Challenge
Rebar Interactive founder Rahlyn Gossen was selected to serve as a judge for the clinical trial Patient Engagement App Challenge. The challenge asks “developers from across the globe to submit apps that educate, engage, and empower participants enrolled in clinical studies.” The challenge is being organized by ChallengePost on behalf of sponsors Partnerships in Clinical […]
Rebar Interactive’s Mobile App Featured in MedCity News
Traxion, Rebar Interactive’s ADHD mobile app, was featured in MedCity News. The article, which is titled “Digital health matchmaking: Apps and services for the most connected patients,” describes apps created for 10 different conditions. The conditions were chosen based on a Manhattan Research survey identifying patient groups most likely to use mobile apps. MedCity News […]
Rebar Interactive Renews Woman-Owned Business Certification
Rebar Interactive renewed its woman-owned business certification with the Women’s Business Enterprise National Council (WBENC). Rebar has held WBENC certification since 2012. WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC Certification validates that the business is 51 percent owned, controlled, operated, and managed by […]
5 Most Popular Rebar Interactive Blog Posts of 2013
Like many others, I enjoy using the mostly quiet year-end to reflect on the past (like about that La Croix habit I developed) and prepare for the future. In the spirit of reflection on the past, below are the most read Rebar Interactive blog posts of 2013. And in the spirit of preparation for the […]
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