Big Pharma may finally be embracing social media for clinical trial engagement and recruitment. Though pharma has experimented with social media for patient recruitment in recent years, its involvement has been tepid. In 2012, I wrote a post detailing the three major social media options for patient recruitment — listen, borrow, and build. Most of […]
About Rahlyn Gossen
5 Ways ResearchKit is Changing Clinical Research
NOTE: I first wrote this post for the Lilly Clinical Innovation blog. It is being republished here with their permission. In the 10 months since launch, Apple’s ResearchKit has achieved some impressive milestones: Over 100,000 people signed up to participate in ResearchKit studies 50 developers contributed an assortment of platform enhancements Companies like Quintiles and […]
What Google Can Teach You About Clinical Trial Education & Awareness
Google handles over 1 trillion searches a year. That’s more than 33 searches a month for each person worldwide who uses the Internet. These figures do not include almost a third of total searches worldwide since Google’s global market share is about 70%. People do a lot of searching. Search engine queries provide a window […]
Designing Your Clinical Trial Recruitment Website
Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]
Impact of the Mobile Web on Clinical Trial Awareness & Recruitment
Welcome attendees of the 2015 Mobile in Clinical Trials conference! This post has been created as a companion to a talk presented by Gerald Matczak and I, titled “Impact of the Mobile Web on Clinical Trial Awareness & Recruitment.” You will get the most out of this post if you were present for our talk. […]
Great Facebook Pages for Research Sites (2015 SoCRA Presentation)
Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]
Apple ResearchKit (Part 1): Introduction & Capabilities
NOTE: I first wrote this post for the Lilly Clinical Open Innovation (LCOI) blog. It is being republished here with their permission. “Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Apple has a knack for making technology that, to paraphrase Arthur C. Clarke, feels a bit magical. It turns out that’s […]
Rahlyn Gossen Quoted in Applied Clinical Trials Article About ResearchKit
Rebar Interactive founder Rahlyn Gossen was quoted in an Applied Clinical Trials article, titled “What You Need to Know About Apple ResearchKit.” The article explores the impact of Apple’s recent announcement that it is releasing an open source framework called ResearchKit, which provides clinical researchers with an easy way to create clinical research apps.
Partnerships in Clinical Trials 2015: Get a 15% Discount
The 24th annual Partnerships in Clinical Trials conference is taking place April 22-24 in Boston. The conference organizers are offering friends of Rebar Interactive a 15% discount. To claim the discount, enter “XP2000REBAR” during registration. Regardless of your role in clinical trials, you will find sessions related to your interests. The conference features eight themed […]
Rebar Interactive Renews Woman-Owned Business Certification For Second Time
Rebar Interactive renewed its woman-owned business certification with the Women’s Business Enterprise National Council (WBENC). Rebar has held WBENC certification since 2012. WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC Certification validates that the business is 51 percent owned, controlled, operated, and managed by […]
- 1
- 2
- 3
- …
- 13
- Next Page »
