Social Media

Social Media for Clinical Trial Professionals: Beyond the Barriers

updated May 14, 2013by
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Welcome to viewers of the April 2, 2013 Applied Clinical Trials webcast, titled “The Why and How of Social Media for Clinical Trial Professionals.” This blog post is a companion to my portion of the webinar, which was “Getting Beyond the Barriers to Entry: Social Media 101 for Clinical Trial Professionals.” The purpose of this blog post is to provide [...]

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The 6 Best Rebar Interactive Blog Posts of 2012

updated December 31, 2012by
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What a great year it has been! In 2012, far more so than 2011, I have noticed increasing industry openness to clinical trial innovation. This new industry sentiment is one that I find very exciting. However, (true) innovation is about more than sentiment or talk. Ultimately, innovation requires action. It’s about trying new things. It’s about hard choices. It’s about [...]

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Disruptive Innovations To Advance Clinical Trials: A Social Recap

updated December 21, 2012by
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Social media is one of the best tools clinical researchers can use to stay competitive. Sure, social media carries challenges for patient recruitment. But even if you have significant concerns about social media in a recruitment context, it is not to be ignored entirely. That would be a mistake. Or to quote Vivian in Pretty Woman, who chastised a shopkeeper [...]

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Metrics Gone Wrong: Facebook “Likes” in Clinical Research

updated December 21, 2012by
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According to my (conservative) estimates, I’ve turned a light switch on/off over 50,000 times in my life. I’ve also plugged and unplugged various electronics many times over the years. Not to brag or anything, but I’m pretty good at using electricity. Given all of this experience, I’ve decided to offer a new service outside of clinical research. I’m becoming an [...]

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A Social Media Feasibility Model for Patient Recruitment

updated December 21, 2012by
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When used appropriately, social media has great potential for clinical trials. The difficulty for many clinical researchers, however, is determining the appropriate use, particularly for patient recruitment. A complex set of variables contribute to social media feasibility, which creates frustration and confusion for many. Regular readers of this blog know I’ve written quite a bit about these variables. But social [...]

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Social Media for Patient Recruitment: 3 Major Options

updated December 21, 2012by
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To be on social media. Or not to be on social media. That is the patient recruitment question. Or at the least that’s the question many in clinical research are asking. And it’s not a bad question. But asking such a question does tend to obscure some of the nuances involved. Social media is not all or nothing. It can [...]

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Social Media for Patient Recruitment: Time for New Optimism?

updated December 21, 2012by
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In the last couple of months, I’ve become a lot more optimistic regarding the use of social media for patient recruitment. To be clear, significant challenges remain and clinical researchers need to be educated on those challenges. However, recently published data suggests we could be in the midst of a tipping point in how patients view and use social media. [...]

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A Social Media Question IRBs Must Ask

updated December 21, 2012by
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I don’t envy IRBs. In the absence of clear guidance on social media and patient recruitment, they are in a difficult spot. Despite the difficulty, the solution is not to hope social media goes away. It won’t. Internet users have developed a taste for dynamic interactive content, and they have no desire to revisit the old Web 1.0 days. So [...]

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One Detail Clinical Researchers Must Know About Social Media

updated February 29, 2012by
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I want to apologize to clinical research professionals who regularly read this blog. You are about to hear a message you’ve heard from me several times. But I think spreading this message is essential if the clinical research industry is to harness the potential of digital patient recruitment. I have not dedicated a full post to this topic before, and [...]

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Geo-Social Networking Sites for Patient Recruitment

updated February 2, 2012by
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I was doing research on clinical site use of geo social networking and found that very few clinical sites actively use it. In fact, Clinical Trials of Texas was the only clinical site I found to be making strategic use of geo social networking. So I asked CTT to share their experience. – Rahlyn It’s no secret that slow patient [...]

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