Online Advertising

Clinical Trials and Online Health Information Seeking

updated January 25, 2012by
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Pew Internet released a May 2011 report titled “The Social Life of Health Information,” which has some great data about Americans seeking health information online. Like any respectable research report, this data is presented in a non-opinionated manner, which the reader can approach from a variety of different perspectives. The purpose of this post is to present Pew’s data from [...]

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Facebook Targeting for Patient Recruitment (Part 2)

updated January 22, 2013by
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Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. In part 1 of this patient recruitment series, I went over introductory targeting techniques for research professionals new to Facebook advertising. I suggest you read part 1 even if you are experienced [...]

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Facebook Targeting for Patient Recruitment (Part 1)

updated January 22, 2013by
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Update 1/22/13: A lot has changed with Facebook and Google in the last couple of years. Please note that much of this post is now out of date. According to a May 2011 Comscore report, Facebook now accounts for 1 out of every 3 display ads served in the US. This percentage is up from 23 percent in the third [...]

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The Downside of Online Pre-Screening Forms

updated July 22, 2012by
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As far as blog post topics go, this is not a sexy one. In the exciting world of social media and cutting edge online apps, forms are the hammers of Internet tools. They serve a vital need but aren’t anything to get worked up about. However, it would be a mistake to ignore the power of forms. Form design can [...]

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The Problem With Your Online Patient Recruitment Campaign (and 13 ways to fix it)

updated July 22, 2012by
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You’re enrolling for a study, have a spiffy new online ad campaign, and are really excited about finding patients that will be a good fit for your study. Maybe this is your first time venturing into the world of online advertising. Maybe not. Either way, there is a strong likelihood that you are making a big mistake. This mistake is [...]

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