Social Media for Patient Recruitment: Finally Embraced by Pharma?

Social Media Pharma

Big Pharma may finally be embracing social media for clinical trial engagement and recruitment. Though pharma has experimented with social media for patient recruitment in recent years, its involvement has been tepid. In 2012, I wrote a post detailing the three major social media options for patient recruitment — listen, borrow, and build. Most of […]

5 Ways ResearchKit is Changing Clinical Research

Apple ResearchKit

NOTE: I first wrote this post for the Lilly Clinical Innovation blog. It is being republished here with their permission. In the 10 months since launch, Apple’s ResearchKit has achieved some impressive milestones: Over 100,000 people signed up to participate in ResearchKit studies 50 developers contributed an assortment of platform enhancements Companies like Quintiles and […]

Designing Your Clinical Trial Recruitment Website

Clinical Trial Website

Note: This post has been adapted from a guest post series I wrote on behalf of AccrualNet and has been published here with their permission. When I talk to clinical researchers about digital marketing strategy, their interest is most commonly focused on traffic sources. How can I recruit patients using Google Adwords? Should I use […]

Great Facebook Pages for Research Sites (2015 SoCRA Presentation)

Facebook Clinical Research

Welcome attendees of SoCRA’s 2015 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]

Patients As Partners 2015: Get a 15% Discount

Patients as Partners

The 2nd annual Patients as Partners conference is taking place March 16-17 in Philadelphia. The conference organizers are offering friends of Rebar Interactive a 15% discount. To claim the discount, enter “REB15” during registration. If you have an interest in partnering with patients for clinical trials, you will enjoy this conference. And if you don’t […]

Digital Marketing for Patient Engagement (2014 SoCRA Conference)

Digital Marketing Clinical Research

Welcome 2014 SoCRA conference attendees! This blog post is a companion to my presentation on September 20, titled “Digital Marketing For Patient Engagement and Recruitment: Systematic Strategies & Tactics for Research Sites.” You can download a copy of the presentation slides here. The presentation addressed three major areas: The what and why of digital marketing […]

Great Facebook Pages for Research Sites (2014 SoCRA Presentation)

Facebook Clinical Research

Welcome attendees of SoCRA’s 2014 workshop Harnessing Social Media to Advance Clinical Research! I’ve compiled a list of 40+ links and resources as a companion to my talk, which was titled “Great Facebook Pages for Research Sites.” (Download slides here.) I’m also in the process of putting together additional content related to this presentation. If […]

How Clinical Research Sites Can Engage Patients Using Facebook

Facebook Clinical Trials

I’m currently headed to Chicago to speak at SoCRA’s conference, Harnessing Social Media to Advance Clinical Research. My presentation, which is titled “Great Facebook Pages for Research Sites,” focuses on three of my favorite things — social media, patient engagement, and research sites. I presented at SoCRA’s social media conference last year on the same […]

eCongress: Optimizing Patient Participation in Clinical Trials

Econgress Logo

During the month of June, eCongress is hosting Optimizing Patient Participation in Clinical Trials, a series of six webinars focused on attracting, engaging, and retaining clinical trial participants. This series is an excellent opportunity to learn from industry experts on important patient-related topics in a convenient format. And it’s all free! The eCongress series is […]