Company blog exploring technology and transformation in clinical trials

Protected: Great Facebook Pages for Research Sites (2014 SoCRA Presentation)

updated July 9, 2014by
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How Clinical Research Sites Can Engage Patients Using Facebook

updated July 8, 2014by
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I’m currently headed to Chicago to speak at SoCRA’s conference, Harnessing Social Media to Advance Clinical Research. My presentation, which is titled “Great Facebook Pages for Research Sites,” focuses on three of my favorite things — social media, patient engagement, and research sites. I presented at SoCRA’s social media conference last year on the same topic and received overwhelmingly positive [...]

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eCongress: Optimizing Patient Participation in Clinical Trials

updated May 29, 2014by
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During the month of June, eCongress is hosting Optimizing Patient Participation in Clinical Trials, a series of six webinars focused on attracting, engaging, and retaining clinical trial participants. This series is an excellent opportunity to learn from industry experts on important patient-related topics in a convenient format. And it’s all free! The eCongress series is bookended by two great keynotes. [...]

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HxRefactored and The Future of Clinical Trials

updated May 21, 2014by
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Our biggest clinical trial challenges will not be overcome using conventional industry wisdom. An unsustainable clinical trial model, paired with tectonic healthcare, technology, and cultural shifts, make experience a poor guide for navigating this uncharted territory. In the emerging environment, best practices can quickly become worst practices. The future of clinical trials resides in the wisdom of outside fields. One [...]

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Improving the Patient Experience: A Partnerships 2014 Recap

updated May 20, 2014by
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I arrived in Vegas for Partnerships in Clinical Trials 2014 with great excitement, prepared for both the expected and the unexpected. And I encountered both. On the unexpected front, I found unanticipated but welcome connections and conversations, including an extended dinner discussion about Breaking Bad. On the expected front, I caught up with colleagues and attended extremely interesting sessions. Speaking [...]

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Partnerships in Clinical Trials 2014: A Social Recap

updated April 4, 2014by
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Partnerships in Clinical Trials is a sizable conference with a lot to offer. Because Partnerships offers so much, you can’t realistically experience every aspect of it. That’s where Twitter comes in handy. With a search of the conference hashtag #PCTUS, I can get a peek into the conference experience of others and get new insights on the information shared. In [...]

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Protected: 60+ Resources for Digital Patient Recruitment (Private Post for the National Cancer Institute)

updated March 21, 2014by
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The Social Media Secret for Pharma (Part 1)

updated February 19, 2014by
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The single best social media strategy does not require that you have a social media presence at all. And if you do have a presence, this strategy will boost your efforts dramatically. The approach I’ll describe works well for individuals and organizations in every industry, including pharma. In fact, as I’ll explain later, it works especially well in pharma. With [...]

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Partnerships in Clinical Trials 2014: Get a 15% Discount

updated January 30, 2014by
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The front page of this year’s Partnerships in Clinical Trials brochure proclaims, “Content is King.” After delving into the brochure, I’d say that certainly appears to be the case. The 2014 Partnerships conference has over 65 sessions and workshops. You’ll find traditional content formats, as well as more unique conference additions, covering clinical trials from a variety of angles. For [...]

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Patients as Partners Conference: Get a 15% Discount

updated January 14, 2014by
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“Nothing about me without me.” This phrase was popularized by the Society for Participatory Medicine (which I am a member) to promote greater patient access to electronic health records, particularly as it relates to meaningful use regulations here in the US. But the phrase is often applied more broadly and has become a common rallying cry among patient advocates. Fundamentally, [...]

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