About Rebar Interactive
Want your digital presence to create more traffic, buzz, and prospects? We provide the solutions you need to succeed in the digital world.
Rebar Interactive is a specialty digital marketing company serving the clinical trial industry. From patient recruitment to new business development and beyond, we craft digital solutions tailored to the needs of clinical researchers.
Rebar Interactive was founded by Rahlyn Gossen, a former clinical research coordinator with a love of technology and digital marketing. She created the company because of two beliefs about the future of clinical trials.
First, the most successful clinical trial organizations will be those that embrace digital media. And second, digital media will transform clinical trials for the better, both for patients and industry.
We prepare clinical researchers to excel as this future becomes a reality.
Rebar Interactive is proudly based in New Orleans, an emerging digital media and startup hub. In addition to our clinical trial services, we provide free digital strategy information for clinical research professionals via a blog and newsletter.
Why Rebar Interactive?
Rebar Interactive is uniquely positioned to help you excel with digital marketing. Here’s why.
1. Digital Is Our Company DNA
Digital media is our focus as a company. But digital media is more than just a job for us. It’s what we love using, both professionally and personally.
For this reason, we have a deep appreciation for what makes digital media unique. We know that digital marketing requires special strategies, skill sets, processes, and perspectives.
Rest assured that we are not retrofitting old marketing practices onto new mediums. With solutions tailored specifically to digital, we ensure you extract maximum value for your budget.
2. We Are Agile
The only certainty in digital media is rapid change. So the digital space is not kind to cumbersome organizations and processes.
We closely monitor developments in digital media as they relate to clinical trials. And we adapt rapidly.
In digital marketing, the early bird gets the worm. As agile marketers, we arrive early, which means our clients do too.
3. We Embrace Technology (but aren’t driven by it)
Technology is a powerful tool. And we are quite serious about its optimal use. Though technology is core to our company, we are not driven by it.
Technology should support people, not the other way around. We continually scout, test, and build new technology to better serve our people (and yours). And we have very little patience for technology that doesn’t meet our expectations.
We use technology to work smarter and more efficiently to attain your goals.
Principles Guiding Our Work
Three principles guide our work. If these principles are important to you too, then you are exactly the client meant to work with us.
1. Always Be Testing, Learning, and Optimizing
Rebar Interactive is fueled by naturally curious people. We believe in the power of continual testing, learning, and optimizing.
Luckily, digital media is perfectly suited for this continual process of improvement. Technology allows us to capture and analyze data with minimal risk and investment. And then we turn this data into actionable insights.
Because of this commitment to learning, testing, and optimizing, we do better than mere best practices. We find the best practices for you.
2. Seek Out The Site and Patient Perspective
Research sites and patients are key to the success of clinical trials. And they have special valuable insight to offer regarding study execution. But their perspectives are often forgotten during trial planning and implementation.
We believe in deliberate and careful consideration of the site and patient perspective. This belief is strongly rooted in our founder’s experience as a clinical research coordinator.
By incorporating the site and patient perspective, we create a favorable environment for their, and thus the trial’s, success.
3. Provide Unique Value to Patients, Clients, and Industry
We believe value is found not by merely doing more. It is created in being more thoughtful about what we do. This belief is how Rebar Interactive repeatedly provides unique value that others can’t.
And we are committed to sharing this value not just with clients, but with patients and industry as well. This spirit of openness, collaboration, and contribution is necessary for progress, particularly given the challenges faced by clinical researchers.
By providing unique value, we have the opportunity to progress together.